Rosenthal Electric: Berkeley's Trusted Electrician Since 1997

For over 25 years, Rosenthal Electric has been the go-to electrical service provider for homeowners across the East Bay. Based in Berkeley, CA, this licensed team brings deep expertise to every job, from simple outlet repairs to full-home rewiring. They focus on residential work, particularly the classic Craftsman bungalows, Victorian homes, and mid-century modern houses that give Berkeley and its neighboring cities so much character. While they primarily schedule appointments during regular business hours, they understand electrical emergencies happen and work to accommodate urgent needs.

Business Overview

Rosenthal Electric is a locally-owned and operated electrical contractor serving the greater San Francisco Bay Area. The company employs a skilled team of electricians who are not only licensed and insured but are also specialists in working with older home systems. Their work is almost entirely residential, making them experts in the specific challenges and codes that apply to Bay Area houses. The team at Rosenthal Electric in Berkeley, CA, prides itself on clear communication, upfront pricing, and leaving a job site cleaner than they found it.

Key Services

Rosenthal Electric provides a full suite of electrical services to keep your home safe and powered. Their most common projects include:

• Electrical Panels & Breakers: Installation, repair, and service upgrades for panels and circuit breakers to handle modern power demands.
• Wiring & Repairs: Whole-home rewiring, wire installation and repair, outlet and light fixture work, and general electrical repair.
• Inspections & Installations: Electrical inspections for safety or remodels, and professional installation of new fixtures and systems.
• Modern Upgrades: A specialty in installing Electric Vehicle (EV) charging stations for Bay Area homeowners making the switch to electric cars.

Areas Served

You can call Rosenthal Electric for service throughout the East Bay and into Marin County. Their primary service area includes Berkeley, Oakland, Albany, Richmond, and El Cerrito. They also regularly serve Alameda, San Rafael, Novato, Lafayette, Piedmont, Emeryville, and many surrounding communities from San Pablo to Mill Valley.

Company History

Founded in 1997, Rosenthal Electric was built on a foundation of craftsmanship and reliability. The company grew organically by earning the trust of Berkeley homeowners, one successful project at a time. Over nearly three decades, they have developed a unique niche: understanding the electrical bones of vintage homes. This deep experience with older wiring, outdated panels, and the preservation-minded needs of historic property owners sets them apart from general electricians.

Leadership

The company's founder and lead electrician has been a fixture in the local trades community since the late 90s. This hands-on leadership means every project benefits from decades of practical experience. The owner is deeply familiar with the building styles and permit processes in cities like Berkeley, Oakland, and Albany. This local knowledge helps navigate the specific requirements of different East Bay municipalities, ensuring projects are done right and pass inspection the first time.

Specialties & Highlights

What makes Rosenthal Electric different?

• Vintage Home Experts: They know how to update electrical systems in old homes without compromising their historic integrity.
• EV Charger Installation: They are a leading installer of home EV charging stations in the eco-conscious Bay Area.
• Rewiring Specialists: They manage complex, whole-house rewiring projects common in Berkeley's older housing stock.
• Long-Term Perspective: Established in 1997, they plan for your home's electrical needs for years to come.

Why Locals Choose Rosenthal Electric

Homeowners in Berkeley, CA, and across the East Bay choose Rosenthal Electric for a simple reason: proven trust. In an industry where quality varies widely, their quarter-century of local service speaks volumes. They combine the specialized knowledge needed for vintage homes with the skills to install the latest technology, like EV chargers. When you need an electrician who understands the unique needs of Bay Area houses, Rosenthal Electric delivers reliable, knowledgeable service from start to finish.