It's Electric: Rogers, AR's Trusted Local Electrical Experts

It's Electric is a locally owned and operated electrical contractor serving Rogers, Arkansas, and the greater Northwest Arkansas region since 2018. Operating from its Rogers headquarters, the company provides a comprehensive range of residential and commercial electrical services. It's Electric has established itself as a reliable partner for homeowners and businesses across Benton and Washington Counties.

Key Electrical Services for Northwest Arkansas

It's Electric groups its wide array of services into categories that address common local needs. For residential clients, this includes electrical repair, panel upgrades, and wiring installations crucial for older homes in historic districts like the Pinnacle and Pleasant Grove areas, as well as new construction in rapidly developing zones. The company handles everything from urgent outlet repairs to full-home rewiring for safety and modern power demands.

A significant service category is electrical inspection and installation for home renovations and commercial tenant improvements, which are frequent in the bustling commercial corridors near the Pinnacle Hills Promenade and along South 52nd Street. The company also specializes in electric vehicle charging station installation, a growing need as EV adoption increases in communities like Bentonville and Fayetteville.

Detailed Areas Served

It's Electric's primary service zone includes specific Rogers neighborhoods such as Pinnacle, Pleasant Grove, Lake Atalanta, and the downtown Rogers historic district. The company's extended service area covers a wide swath of Northwest Arkansas, including Fayetteville, Springdale, Bentonville, Bella Vista, Centerton, Lowell, and Farmington.

The team is operationally familiar with the varied infrastructure across this region. This includes understanding the electrical systems in mid-century homes in Cave Springs, newer subdivisions in Johnson and Tontitown, and the specific requirements for commercial properties in Gravette and Pea Ridge. Their service reach extends to many surrounding towns and communities.

Company History & Local Roots

It's Electric was founded in Rogers in 2018 by owner Matt, who identified a need in Northwest Arkansas for a locally owned electrical company prioritizing customer service and quality craftsmanship. Starting with residential service calls, the business has grown to a team of four licensed electricians and expanded its scope to include residential remodels and commercial electrical work.

This growth mirrors the broader expansion of the Northwest Arkansas community over the same period. The company's development from a small residential operation to a full-service contractor demonstrates its integration into the region's building and maintenance ecosystem.

Leadership & Team

The company's owner and team hold professional credentials and licensing specific to Arkansas. The electricians possess the knowledge and experience to navigate local building codes and work efficiently with Rogers' permit office and inspection departments. The team's composition allows It's Electric to respond to service demands across its wide service area.

Community-Specific Specializations

• Storm-Related Electrical Repairs: The team addresses issues caused by Northwest Arkansas's seasonal severe weather, including spring thunderstorms and high winds that can damage exterior wiring and cause power surges.
• Panel Upgrades for Older Homes: Many homes in established Rogers neighborhoods have older electrical panels that cannot support modern appliance loads. Upgrading these panels is a common service.
• Efficiency with Local Regulations: It's Electric is proficient in the permit and inspection processes for Rogers, Bentonville, Fayetteville, and other municipalities in its service area, ensuring projects meet all local code requirements.
• Response to Regional Development: The company is equipped to handle electrical needs for both historic home preservation in areas like downtown Rogers and new construction in fast-growing communities.

Local Reputation & Reliability

It's Electric has built its reputation through consistent, code-compliant service since 2018. The business's longevity in the competitive Northwest Arkansas market speaks to its reliability. Patterns of repeat business and referrals within Rogers and surrounding communities indicate a strong local standing. The company's adaptation to the region's specific needs, from storm response to supporting commercial growth, demonstrates its role as an established electrical authority in the area.