Your Trusted Electrical & Home Automation Experts in Merrill, WI

In The Lite Electric has been the trusted electrical contractor for homes and businesses across North Central Wisconsin since 2001. Based right in Merrill, they bring over two decades of reliable service to a region known for its beautiful seasons, from snowy winters to warm summers, where dependable power and modern comforts matter. They serve both residential and commercial clients with a team of licensed professionals, ready for everything from routine inspections to urgent electrical needs.

Business Overview

In The Lite Electric operates with a simple goal: provide honest, skilled electrical work. They offer emergency services when you need them most. Their team understands the unique needs of local homes, from older farmhouses to new builds, and the requirements of area businesses. Whether it's a flickering light or a major commercial project, they handle it with care.

Key Services

They focus on three main areas to keep your property safe and smart.

• Generator Installation & Repair: They help you prepare for Northwoods weather with standby generators. As certified dealers for Generac and Briggs & Stratton, they handle full installation, maintenance, and repairs.
• General Electrical Services: This includes safety inspections, wiring updates, panel upgrades, and fixing electrical issues. It's the core work that keeps your lights on and your systems safe.
• Home Automation: Their specialty division designs and installs smart home systems. This covers smart lighting, security cameras, thermostats, and whole-home automation for comfort and control.

Areas Served

In The Lite Electric proudly serves a wide area around Merrill. This includes Lac du Flambeau, Lincoln, Maine, Saint Germain, Spencer, Crandon, Phillips, Edgar, Greenwood, and Athens. They know the local building styles and common electrical setups in these communities, which helps them work efficiently and effectively.

Company History

The company started in 2001 with a focus on quality electrical work. Over the years, they saw a growing need for smarter homes and added a dedicated home automation division. This growth was driven by local demand and their own interest in new technology. Their long history means they've built strong relationships with suppliers and understand the evolving electrical codes.

Leadership

Founded by experienced electricians, the leadership at In The Lite Electric believes in being part of the community. They're involved locally and understand what matters to their neighbors. Their approach is hands-on, ensuring every job meets their standards. This local presence means they're not just a service provider; they're your neighbors.

Specialties & Highlights

What makes In The Lite Electric stand out?

• They are award-winning, having received the Badger Craftsman Award for Best Smart Home in both 2022 and 2024.
• They offer free consultations for home automation and generator projects, with no pressure.
• They are certified dealers for major generator brands, giving you access to quality products.
• Their charitable acts and community involvement show a commitment beyond business.
• They blend traditional electrical expertise with modern smart home technology under one roof.

Why Locals Choose In The Lite Electric

People in Merrill and the surrounding towns choose In The Lite Electric for their reliability and deep local knowledge. Having been here since 2001, they've proven they can be counted on year after year. Their combination of essential electrical services and advanced home automation offers a unique value. They treat each home as if it were their own, focusing on quality work that lasts. When you need an electrician in Merrill WI, you can trust the team that has been serving the area with skill and integrity.