Fishman Electric: Your Local Electrical Expert in Aromas, CA

Fishman Electric is a trusted, licensed electrical contractor serving homes and businesses across the Central Coast. Based in Aromas, CA, owner Max Somerville brings nearly a decade of hands-on experience to every job, from simple outlet repairs to complex generator installations. The business operates Monday through Friday, 8 AM to 4 PM, and focuses on providing clear communication, fair pricing, and reliable work for the community.

Business Overview

Fishman Electric is a one-person operation, which means when you call, you're working directly with Max. This setup allows for quick, personal responses and collaborative problem-solving. The company handles both residential and commercial electrical projects, with a strong focus on safety and code compliance. While not a 24/7 emergency service, Max prioritizes scheduling to get your job done promptly and correctly the first time.

Key Services

Fishman Electric offers a wide range of electrical services for Aromas and the surrounding areas. These services are grouped into a few key areas:

• Electrical Safety & Power: Circuit breaker installation and repair, electric panel installation and repair, and full electrical inspections.
• Installations & Upgrades: Electric vehicle charging station installation, generator installation and repair, and wiring for home offices, spas, or new additions.
• Repairs & Fixtures: Light fixture installation and repair, outlet and switch work, doorbell installation and repair, and general wire installation and repair.

Areas Served

Fishman Electric proudly serves a wide area of Santa Cruz and Monterey Counties. This includes Aromas, Watsonville, Prunedale, Rio del Mar, Interlaken, Felton, Pajaro, Amesti, Freedom, La Selva Beach, Corralitos, Aptos Hills Larkin Valley, and Elkhorn. No matter where you are in this coastal and agricultural region, Fishman Electric is ready to help.

Company History

Max Somerville started doing electrical work nearly ten years ago, learning the trade while working for larger companies. He earned his contractor's license in 2022 and launched Fishman Electric to build his own business. He loves the variety the job brings—going to a different place each day, meeting new people, and helping families and businesses solve problems. The name "Fishman" comes from a longtime nickname given by friends and family.

Leadership

Owner Max Somerville is a Santa Cruz native who now lives in Aromas with his wife and young son. His deep local roots mean he understands the specific needs of Central Coast homes, from older properties to newer builds. His nearly ten years of commercial and residential experience ensure he can handle most any electrical situation. Max is known for his friendly, mellow demeanor and sharp sense of humor, making the process of electrical work more comfortable for his clients.

Specialties & Highlights

What makes Fishman Electric in Aromas, CA stand out?

• Direct Owner-Operator Service: You work with Max, not a dispatcher or a large crew. This means personalized attention and no miscommunication.
• Fair Pricing & Fast Work: A focus on transparent quotes and efficient service to minimize disruption to your home or business.
• Local Expertise: Knowledge of local codes, common housing styles in the Watsonville to Felton corridor, and the climate's impact on electrical systems.
• Modern Solutions: Specialization in current needs like EV charger installation and generator setup for our area's occasional power concerns.

Why Locals Choose Fishman Electric

Residents and business owners in the Aromas, CA area choose Fishman Electric for reliable, straightforward electrical service. The combination of extensive technical experience, a personal touch, and a commitment to doing the job right builds trust. Max’s local upbringing and dedication to his craft mean he treats every project as if it were for a neighbor—because it often is. For electrical work that’s safe, effective, and hassle-free, Fishman Electric is a go-to resource for the community.