Direct Electric: Your Trusted Electrician in Santa Cruz, CA

For over 25 years, Direct Electric has been the go-to electrical service provider for homes and businesses across Santa Cruz County and beyond. This family-owned company is built on a foundation of deep experience, reliable work, and a genuine passion for solving electrical problems. They offer free estimates and are available for emergency calls during their extended weekday hours.

Business Overview

Direct Electric is a licensed and insured electrical contractor serving both residential and commercial clients. The team brings decades of combined knowledge to every job, from a simple outlet repair to a full home rewire. Understanding the unique needs of Santa Cruz homes, from beachfront properties to hillside retreats, they provide solutions that are safe, efficient, and built to last.

Key Services

The electricians at Direct Electric handle a wide range of electrical needs. Their services are grouped into a few key areas:

• Electrical Safety & Power: This includes electrical inspections, panel upgrades, circuit breaker replacements, and repairs. A modern electrical panel is crucial for older Santa Cruz homes adding new appliances.
• Installations & Wiring: They install and repair wiring, outlets, switches, and dedicated circuits for home offices or high-draw appliances.
• Lighting Solutions: From installing a new ceiling fan to repairing a faulty outdoor light, they handle all types of light fixture work.
• Backup Power & Modern Upgrades: This is a specialty area featuring generator installation and repair, plus Tesla-certified electric vehicle (EV) charging station installation.

Areas Served

Direct Electric proudly serves Santa Cruz CA and the surrounding communities. Their service area includes Gilroy, Watsonville, Prunedale, Live Oak, Scotts Valley, Soquel, Capitola, Aptos, Felton, Boulder Creek, and many more towns throughout Santa Cruz and Santa Clara counties.

Company History

The story of Direct Electric is a true family legacy. The owner grew up learning the trade from his father, who was also an electrician. When his dad retired, he decided to continue the tradition by founding Direct Electric. He has been a licensed electrician since 1998 and state certified since 2004, building a reputation for honesty and skill in the Santa Cruz area.

Leadership

The owner’s philosophy is simple: do work you love and treat customers right. He says, "I have been doing electrical work my whole life, and I love it." When not on the job, you might find him riding bikes along the coast, playing baseball with his son, or cooking with his wife. This local, grounded approach means he understands the community he serves.

Specialties & Highlights

What makes Direct Electric stand out in the Santa Cruz market?

• Tesla-Certified EV Installer: They are officially certified to install Tesla and other electric vehicle charging stations, a vital service for eco-conscious Central Coast drivers.
• Expert Troubleshooting: With deep diagnostic skills, they excel at finding and fixing elusive electrical problems that others might miss.
• Generator Experts: They provide full-service generator installation and repair, offering peace of mind during Central Coast power fluctuations.
• Family-Owned Reliability: As a local family business, they take personal pride in every project and build long-term relationships with clients.

Why Locals Choose Direct Electric

Residents and business owners in Santa Cruz CA choose Direct Electric for their blend of old-school craftsmanship and modern expertise. The company’s long-standing presence since 1998 means they have seen and solved almost every electrical issue a local home can have. They combine substantial technical knowledge with a straightforward, friendly approach. For trustworthy electrical service from a team that knows the area, Direct Electric in Santa Cruz, CA is a reliable partner for any project.