Direct Electric | Best Electricians in Santa Cruz, CA
9029 Soquel Ave Ste B, Santa Cruz, CA 95062
Key Services
- Generator repair
- Outlet repair
- Electric vehicle charging station installation
- Wire installation
- Light fixture repair
- Electric repair
Company Profile
Direct Electric is a family-owned electrical business in Santa Cruz, built on a lifetime of hands-on experience. I grew up in the family trade, learning the craft from my dad, and took over the business when he retired. Licensed since 1998 and state-certified since 2004, I've dedicated my career to electrical work because I genuinely love solving problems and ensuring homes are safe and functional. This passion extends beyond the job site to my life in the community, where I enjoy biking our local trails, playing baseball with my son, and cooking with my wife. At Direct Electric, we specialize in expert troubleshooting and new installations, from adding circuits and updating panels to being a Tesla-certified EV charger installer. For over 25 years, we've been the trusted local electrician for Santa Cruz and Santa Clara counties, offering free estimates and reliable service rooted in deep, personal knowledge of the trade.
Common Questions
My older Santa Cruz home has outlets that keep tripping. Is this a common issue here?
Yes, this is a frequent concern in our area. Many Santa Cruz homes, especially older ones, have aging electrical systems. A common culprit is failing GFCI (Ground Fault Circuit Interrupter) outlets, which are crucial for safety in kitchens and bathrooms. These outlets wear out over time and can trip repeatedly. As a local electrician with over 25 years of experience, Direct Electric specializes in diagnosing these issues. We can test your GFCIs, repair or replace faulty wiring, and upgrade your panel if needed to handle modern electrical demands safely, ensuring your home's system is reliable.
Are you qualified to install an electric vehicle charger at my home in Santa Cruz?
Absolutely. Direct Electric is a Tesla-certified installer and has extensive experience with all major EV charger brands. Whether you need a standard outlet or a dedicated high-power charging station, we handle the entire installation process. This includes assessing your home's electrical capacity, performing any necessary panel upgrades, and ensuring the installation meets all local codes. As a licensed electrician serving Santa Cruz County since 1998, we make adding home EV charging a straightforward and safe project.
What does an electrical panel upgrade involve, and when might my Santa Cruz home need one?
An electrical panel upgrade involves replacing your home's main service panel and circuit breakers with a new, higher-capacity unit. Homes in Santa Cruz often need this upgrade when adding major appliances, EV chargers, or if you have an older home with a 60- or 100-amp panel that can't safely handle today's electrical usage. Signs you may need an upgrade include frequent breaker trips, flickering lights, or using too many power strips. Our family-owned business has over 25 years of experience with panel installations and repairs. We'll provide a free estimate, handle the permit process, and ensure your upgraded panel provides safe, ample power for your household.
Business Location & Hours
| Mon: | 8:00 AM - 7:00 PM |
| Tue: | 8:00 AM - 7:00 PM |
| Wed: | 8:00 AM - 7:00 PM |
| Thu: | 8:00 AM - 7:00 PM |
| Fri: | 8:00 AM - 7:00 PM |
| Sat: | Closed |
| Sun: | Closed |
























