Consumer Electric: Santa Cruz's Trusted Electrical & Security Partner

For homeowners and businesses in Santa Cruz, CA, a reliable electrical and security partner is essential. Consumer Electric, Inc. has been filling that role for decades. They are the local experts residents and business owners turn to for everything from routine outlet repairs to complete home security system installations and electrical panel upgrades. Based right in Santa Cruz, CA, their certified technicians are available around the clock for any electrical need.

Business Overview

Consumer Electric provides a full range of electrical and security system services. They handle both residential and commercial projects, with a team of licensed, knowledgeable technicians. A key feature for Santa Cruz locals is their 24/7 emergency service. Whether a storm in the Santa Cruz Mountains knocks out power to a home in Felton or a business downtown has a critical electrical issue, Consumer Electric answers the call. Their team is prepared to troubleshoot, diagnose, and repair problems at any hour.

Key Services for Santa Cruz Homes & Businesses

The company's wide service list covers the common needs of Santa Cruz properties.

• Electrical Repairs & Safety: This includes outlet repair, light fixture installation, and crucial electrical inspections to keep older Santa Cruz homes safe.
• Power & Panel Upgrades: They specialize in electric panel installation and repair, which is vital for homes adding modern appliances or EV chargers. Generator installation and repair provide backup power for coastal fog or mountain weather outages.
• Complete Security Solutions: From security system installation and repair to ongoing security monitoring services, they help protect Santa Cruz properties.

Areas Served in the Santa Cruz Region

Consumer Electric proudly serves Santa Cruz, CA, and the surrounding communities. Their service area includes Ben Lomond, Felton, Bonny Doon, and Mount Hermon. They understand the unique electrical and security needs of homes in the redwoods, on the coast, and in the city.

Company History & Growth

Founded in 1985, Consumer Electric, Inc. began with a simple mission: to provide excellent electrical service for the Central Coast. Over 27 years, they have completed more than 105,000 service calls and projects at over 13,000 customer locations. This long history in Santa Cruz, CA, means they have deep experience with the area's building styles and electrical codes. A unique feature developed in 2000 is their fully automated field application system, which streamlines work from the initial call to the final invoice, reducing errors and improving communication.

Leadership with Local Passion

The drive behind Consumer Electric comes from founder and CEO Forrest White. His passion for entrepreneurship and service led to the creation of CEI. Forrest's vision has always focused on using technology to improve customer experience. His local presence and understanding of the Central Coast market have been instrumental in the company's sustained growth and community trust.

What Makes Consumer Electric Stand Out

• No Travel Time Charges: They offer discounts and do not charge extra for travel time within their service area, providing fair, upfront pricing.
• Free Estimates: They provide free estimates for projects, so Santa Cruz customers know the cost before work begins.
• Vast Experience: With decades in business, they have likely seen and solved an electrical issue just like yours.
• 24/7 Availability: True emergency service means help is always a phone call away.

Why Santa Cruz Locals Choose Consumer Electric

Residents and business owners in Santa Cruz, CA, choose Consumer Electric for reliability, quality, and their long-standing local presence. They are not a new or out-of-town company; they are ingrained in the community. Their promise is straightforward: to make the customer their top priority every time, whether the job is a small repair or a large commercial installation. Their goal is to deliver excellent service and exceed expectations, a commitment they have upheld for nearly three decades.