Consumer Electric | Expert Electricians in Santa Cruz, CA
Santa Cruz, CA 95060
Main Services
- Generator repair
- Electric installation or replacement
- Security system repair
- Electric panel installation
- Generator installation
About the Company
Consumer Electric, founded in 1985 by Forrest White, is a trusted, family-owned electrical company serving Santa Cruz and the Central Coast. With a foundation built on over 27 years of local expertise, our team has successfully handled more than 105,000 service calls for thousands of satisfied customers. We specialize in a full range of electrical services, from routine outlet repairs and lighting installations to complex panel upgrades and security system integrations. As a locally operated business, we understand the unique needs of Santa Cruz homeowners. We prioritize clear communication, fair pricing, and reliable service, using our own automated systems to ensure efficiency from your first call to the final invoice. Whether it's a simple repair or a major installation, our certified technicians are committed to providing excellent, dependable work for your home or business.
Question Answers
My GFCI outlets in my Santa Cruz home keep tripping. What's the issue and can you help?
This is a common issue in our coastal climate, often caused by moisture, aging outlets, or underlying wiring faults. Our Santa Cruz-based technicians are very familiar with GFCI problems. We can diagnose whether it's a simple outlet replacement or a sign of a more serious electrical issue, ensuring your home's safety and compliance with local codes.
We're considering a generator due to wildfire-related power shutoffs. What do you recommend?
Given Santa Cruz's exposure to Public Safety Power Shutoffs (PSPS), a backup generator is a smart investment for continuity and safety. Our experts can assess your home's power needs, recommend the right automatic or portable generator, and handle the full installation, including proper transfer switches and compliance with all local permitting requirements.
What's included in your electrical inspection service for older Santa Cruz homes?
Our comprehensive inspection evaluates your entire electrical system, focusing on common concerns in older homes like outdated wiring (knob-and-tube or aluminum), insufficient capacity for modern appliances, and safety devices like GFCIs and AFCIs. We provide a detailed report with prioritized recommendations to improve safety, efficiency, and meet current Santa Cruz building codes.
Business Location & Hours
| Mon: | 6:00 AM - 5:30 AM (Next day) |
| Tue: | 6:00 AM - 5:30 AM (Next day) |
| Wed: | 6:00 AM - 5:30 AM (Next day) |
| Thu: | 6:00 AM - 5:30 AM (Next day) |
| Fri: | 6:00 AM - 5:30 AM (Next day) |
| Sat: | 6:00 AM - 5:30 AM (Next day) |
| Sun: | 6:00 AM - 5:30 AM (Next day) |

















